Does your marketing strategy fit your brand and speak to your global audience?
A successful international marketing strategy does both. My customized approach guides you through the intricacies of localization to craft a plan that aligns with your brand, maximizes ROI, and drives growth.
SERVICES
BRAND STRATEGY
Need to increase brand awareness, customer engagement and conversion rates?
I audit your brand identity and positioning to define a clear brand visual and editorial style, identify all communication touchpoints, and leverage technology to streamline that process. I also train teams to effectively communicate in a consistent manner across all channels. READ MORE>>
MARKET RESEARCH
How thorough is your market research in each region you plan to target?
I can help you gather insights on local consumer preferences, market trends, and the competitive landscape. With comprehensive research and insights from social listening, I can create or optimize a global marketing strategy with actionable plans that resonate with local audiences.
AUDIENCE PERSONAS
Do you fully understand how your audiences compare across markets?
Defining audience personas ensures your marketing and content creation plans are on point, and that you are always speaking your customers’ language. For insights, I deep-dive into analytics and combine the right quantitative and qualitative research to underpin your strategy.
CONTENT STRATEGY
Is your content strategy guiding customers through to conversion?
To optimize your content plan for SEO and customer engagement, I identify key content themes, types, messaging, and calls-to-action for each stage of the funnel. I also train teams how to manage creation, publication, and governance, keeping everything consistent, accurate, and on-brand.
CASE STUDIES
Ireland Reaching Out
The global Irish diaspora is a diverse demographic spread across multiple countries and continents. This case study offers insights into how to effectively target and engage global diaspora communities with a tailored Growth Marketing strategy. View Case
JobScan
This Go-To-Market case study explores the challenges faced by two brothers who developed an innovative B2B software product without building their brand. I cover marketing insights and lessons that other startups can learn from their experience. View Case
Let’s build something great together.
With my proven track record of success in the global marketplace, you can trust me to provide actionable insights and guidance that delivers measurable results.
Inishima 