THE BRIEF – Boost circulation for the Irish Daily Mail

FSI Collectable Posters

Create a collection of educational posters for children that parents and teachers would love to get their hands on. To be distributed nationwide as a “Collect all six” FSI (free newspaper insert in the Irish Daily Mail) as a promotional campaign to increase newspaper sales and establish this new-to-market brand as Irish.

Format: Full-colour, double-sided A1 (monolingual & bilingual).

Project Roles: Creative Director, Content Strategist, Copywriter, Designer.

Skills: Creative Strategy, Art Direction, Adobe Illustrator, Adobe InDesign, Print, Project Management.

Media: Branded content, briefs, campaign, cartoons, children’s books, educational, print design, illustrations, posters.

THE WORK – COLLECTION #1

Research, develop and produce 6 educational wall chart posters featuring useful Irish words for young children (age 4–8yrs) and their teachers (K1–G2).

THE RESULT – SALES SKYROCKET 🚀

The demand for these posters far exceeded all sales forecasts and helped the publication quickly double its circulation.

As a result, follow-up collections were commissioned for succeeding campaigns to build brand loyalty and attract new market segments.

THE WORK – COLLECTION #2

Create a follow-up collection of 6 posters featuring useful daily phrases for older children (age 8–12) and their teachers (G3-G6) with some crossover to early post-primary students (G7-9).

THE WORK – COLLECTION #3

Create a follow-up collection of 6 posters featuring more advanced phrases for family activities.